Designing products that make complexity feel effortless.
A Senior Product Designer working on problems that don't have a playbook yet.
I specialize in turning workflow-heavy products, enterprise systems, SaaS experiences, and emerging AI capabilities into products people actually understand and trust. My focus is the ambiguous stage — before the roadmap, before the PRD, when the problem itself is still being defined. I combine user research and front-end fluency to take ideas from early concept to something that actually ships.
Research & Discovery
User interviews, contextual inquiry, synthesis.
Product Thinking
Opportunity framing, north star vision, roadmap influence.
Leadership
IC leadership, critique, mentoring.
Design with Evidence
Every design decision is a hypothesis. I test, measure, and return to data rather than defending first ideas.
Keep It Stupid Simple
The best interface is the one the user never has to think about. I work hardest on the moments that matter most.
Ship, Learn, Improve
Craft is important; momentum is essential. I balance polish with pragmatism so teams can learn from real users.
How 16 weeks of design led to $16 million in funding.
Lead Product Designer
2 Designers · 2 PMs · 16 Devs
Roadmap aligned
Director of Customer Success, Knit
Kruttika brings the rare combination of sharp design instincts and genuine curiosity that makes working with her both productive and fun. At Knit, she consistently kept a technical research-heavy platform feeling simple and accessible — which is harder than it sounds as a product grows and evolves. She has a strong creative point of view and a real openness to feedback, and she enthusiastically welcomed input as information rather than criticism.
Director of Insights, Knit
Kruttika is a cheerful and proactive individual who consistently makes things happen while making even complex tasks appear effortless. Behind the scenes, she works tirelessly and goes above and beyond to achieve the best possible outcome.
Tech Lead, Knit
She sees the whole picture — and then designs the right part of it.
Product Manager, Platform, Knit
She is a very competent software designer with a strong empathy for users and an ability to think about problems from not just a design perspective, but a product management perspective as well. Kruttika brings energy and camaraderie to the group in addition to her design skillset.
Let's build something meaningful together.
I'm open to product design roles, freelance projects, and conversations worth having.